Marketing & growth partner · MENA and beyond

The growth partner for founders who want to scale across markets.

Fifteen years of building brands, growth engines, teams and new-market launches for startups and scale-ups, in fintech, real estate, e-commerce, healthcare and more. I work like one of your own team, not like an outside vendor.

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Worked across

Egypt
UAE
KSA
Pakistan
Turkey
Europe
America

Scope at a glance

15+

years in growth, brand and performance marketing

markets and regions worked in

50+

companies and brands supported

10+

industries, from fintech to healthcare

What I do

I grow businesses, from the first plan to the team that runs it.

Marketing and growth leadership for startups and scale-ups: I set the direction, build the engine and stay close to the numbers.

50+brands and teams I've worked withSee where

50+

brands and teams I've worked with

See where

Case in point · MNT-Halan

From a ride-hailing app to Egypt's first unicorn.

I joined Halan in 2020, in the founding growth team. In four years it grew from a ride-hailing app into Egypt's biggest FinTech app and the country's first unicorn.

01Rides
02Payments & wallet
03Lending & commerce
04Egypt's first unicorn

10M+app downloads

7businesses marketed under one group

Mohamed Younis with the MNT-Halan marketing and growth team he built at Egypt's first fintech unicorn — Part of the MNT-Halan marketing team, built function by function around each business goal.

Industries & fields

Different industries. Same discipline.

The sectors I've grown businesses in, and the fields I bring to each one.

FinTech
SaaS & B2B software
E-commerce & retail
FMCG & B2B commerce
Real estate & PropTech
On-demand & delivery apps
Healthcare
Media, gaming & events
Agencies & integrated marketing
Automotive services

Fields

Growth & performanceBrand & rebrandingGo-to-marketAutomation & CRMContent & socialPR & eventsPartnershipsProduct marketingAnalyticsTeams & training

What I've built and grown

Apps, marketplaces, campaigns and ventures.

Real budgets, and numbers I was held to.

10M+

Mobile apps

300%

Websites & marketplaces

40%

SaaS growth engines

60%

Retail campaigns

3,000+

Events & activations

0 → 1

My own ventures

Big budgets, handled with discipline.

Multi-million-dollar marketing budgets across digital, ATL (Above-the-Line), BTL (Below-the-Line), PR (Public Relations) and partnerships.

CAC
LTV
ROAS
CPA
ROI
Payback
CVR
AOV
Activation
Retention

Read the case studies

Brand building

Growth gets people in. Brand is why they stay.

Performance only scales as far as people trust the name behind it. I've led rebrands, built brands from zero, and kept one clear voice across many businesses, in English and Arabic.

1
Positioning
Who you're for, what you stand for, and why you win.
2
Identity
Name, look and tone of voice that match the promise.
3
Message
What you say and how you say it, in every market and language.
4
Content & community
The stories, people and moments that earn trust over time.
5
Launch & PR
Getting noticed in the right places, online and on the ground.

Rebrand · mazeed

A new brand built on SME trust

Led the full rebrand and repositioning of an accounting SaaS across the UAE and KSA.

Built from zero · CountryStocks

A brand people feel

A cultural brand for Egypt and MENA, with emotional Arabic messaging built on «بلدك»: your country, your story.

Brand system · MNT-Halan

Seven businesses, one voice

Brand, design, PR and content for seven businesses with very different audiences.

Agency & consulting · 50+ brands

Brands across markets

Branding, content and campaigns for more than 50 companies, from startups to global names like Tramontina.

Automation & marketing systems

Connect every tool. Control the whole funnel.

Most teams run a dozen tools that don't talk to each other, so leads leak and nobody trusts the numbers. I connect your ads, website, CRM (Customer Relationship Management), automation and reporting into one system. Every lead is tracked from first click to revenue, and your ad platforms learn from real sales, not clicks.

Automate your funnel

AI tools I use every dayPlus the marketing stack I connect for clients.

Attract

Ads & channels

Every campaign tagged and tracked from day one.

Capture

Website & app

Clean tracking on every form, signup and install.

Organise

CRM

Leads scored and routed to sales the moment they arrive.

Engage

Automation & AI

Email, WhatsApp and push journeys that run on their own.

Measure

Dashboards

CAC, LTV and payback in one view the whole team trusts.

Real conversions flow back to the ad platforms, so they optimise for buyers instead of clicks.

People & teams

I build marketing teams, and I train yours.

The right team for the right goals

I build marketing teams around the strategy: each role added when a business goal needs it, then structured and coached to own a clear outcome.

PerformanceGrowthContentBrandDesignPROffline & eventsProduct marketingData & analytics

Mentor, Technovation Challenge Global · Mentor, Startup Cup Griffinworx Egypt

Beyond the day job

Advising FinTech founders. Mentoring the next ones.

Alongside full-time roles, I advise FinTech startups across Africa and the GCC (Gulf Cooperation Council) on growth, go-to-market and building marketing teams, and I mentor founders and students at startup programmes, competitions and university events.