Halan Egypt’s first two and three-wheeler ride-hailing and on-demand logistics app, also operating in Sudan and soon expanding to Ethiopia. With almost 2,000,000 downloads to date, the company is considered the fastest growing startup in the region.
Halan provides ride-hailing, on-demand delivery, e-commerce and bill payments services.
Responsibilities:
- Defining growth marketing strategy
- Defining digital marketing strategy across paid and organic channels.
- Setting up all needed tools for analytics and campaigns
- Track and evaluate KPIs of all marketing channels (App installs, in-app actions, email, SEM, SEO, ASO, display, retargeting, remarketing, landing-pages, video, browser notification, dynamic campaigns, social, etc.)
- Determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend.
- Forecasting in terms of targets and how we can achieve it
- Allocating the budget across different platforms and make sure to get the highest conversion with the lowest cost Covering the customer lifecycle in terms of campaigns to make sure to get the maximum conversion from him/her
- Manage the day-to-day search marketing activities across multiple search engines including researching, growing and optimizing keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, negative keywords, etc.
- Creating reporting dashboards, using analytics tools.
- Find the best ways and channels for advertising to get the highest optimization and best results.
- Collaborating with the Technical team to set up any digital tools that help us in our activities.
- Interviewing, hiring, and training marketing staff members.
- Participating in strategic planning, managing the campaigns, assigning the tasks, and following up with the marketing team.
Period: January 2020 till now
Location: Egypt, Sudan, Ethiopia
Website: halan.com