Marketing Leadership & Careers

Advice for marketers growing into leaders and founders building their first team. Explore hiring, ownership and the skills to run marketing as a business function.

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  Who to Hire First When You Build a Marketing Team

  How to build a marketing team by stage: who to hire first, what to outsource, how to interview, and the hiring mistakes that cost startups the most.

  7 min read

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  What Is a Fractional CMO? When Startups in Egypt and the Gulf Should Hire One

  A fractional CMO gives you senior marketing leadership part-time. When startups in Egypt, Saudi Arabia and the UAE should hire one, and how it works.

  7 min read

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  Careers compound when you build, not just advise

  Marketing career growth compounds when you keep building campaigns, dashboards and automations. My path to CMO and practical advice for marketers who want to lead.

  7 min read