Mohamed Younis
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Experience

Fifteen years, one throughline.

From agencies and events to a real estate marketplace, a unicorn and the C-suite. Each role built on the system before it.

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app downloads at Halan
10M+
app downloads at Halan
traffic growth at Aqarmap
300%
traffic growth at Aqarmap
sales growth at mazeed
40%
sales growth at mazeed
markets and regions
7
markets and regions

Career

Where I've led marketing and growth.

  1. Apr 2024 — Present

    FinTech SaaS · UAE & KSA

    mazeed

    Chief Marketing Officer

    • Led the rebrand and repositioning, improving brand perception and customer trust.
    • Built go-to-market strategies for new products, new markets and SaaS (Software as a Service) growth.
    • Run full-funnel marketing across performance, automation, SEO (Search Engine Optimisation), email, content and lifecycle.
    • Set up the KPIs (Key Performance Indicators), reporting and teams across performance, content, creative and growth.
    • 40% sales growth
    • Full rebrand
    • UAE & KSA

  2. Jun 2021 — Mar 2024

    Egypt's first unicorn · FinTech group

    MNT-Halan Group

    Group VP, Marketing & Growth

    • Led marketing and growth across seven businesses: Halan App, Tasaheel, Mashroey, Halan Microfinance, Halan Cash, Halan Mart and Talabeyah.
    • Built and led the in-house marketing team function by function, around the group's goals: performance, growth, content, brand, design, PR (Public Relations), offline, product marketing and analytics.
    • Managed large-scale budgets across digital, ATL (Above-the-Line advertising), BTL (Below-the-Line marketing), events, PR and partnerships, held to CAC (Customer Acquisition Cost), LTV (Customer Lifetime Value) and payback.
    • Built the go-to-market plans for Pakistan and Turkey.
    • 10M+ downloads
    • Right team, right goals
    • 7 businesses
    • Pakistan & Turkey GTM

  3. Jan 2020 — Jun 2021

    FinTech mobile app · Egypt

    Halan

    Head of Digital & Performance Marketing

    • Defined growth strategies across lending, BNPL (Buy Now, Pay Later), e-commerce and payments.
    • Led performance, content, design, social, PR and data analytics teams.
    • Ran digital, ATL, BTL and on-ground activity as Halan moved from rides into FinTech.
    • Rides → FinTech

  4. Sep 2017 — Dec 2019

    Real estate marketplace · Egypt & Saudi Arabia

    Aqarmap

    Head of Performance Marketing (Marketing Manager before that)

    • Grew traffic 300% to more than 3 million monthly visitors.
    • Generated hundreds of thousands of leads, contributing to billions in real estate sales value.
    • 300% traffic growth
    • 3M+ monthly visitors

  5. Early career

    Agencies, events and startups · Egypt

    The foundation years

    Where I learned what actually moves a number

    • 20 Uses IMC · Executive Manager, and Digital Marketing Manager before that
    • Gamers' Lobby · Project Manager for one of Egypt's first big gaming events
    • El Mashrou3 TV Show & E-Youth · Team Leader
    • 50+ companies
    • 3,000+ attendees
    • Best Team Award

Consulting & ventures

Alongside the full-time roles.

Advisory, acting-CMO (Chief Marketing Officer) and hands-on work with startups and brands, plus the businesses I founded.

Acting CMO

Almoukhlif Oud

KSA e-commerce: strategy, hiring, performance, SEO, content and social.

Marketing advisor

Lynks

Marketing advice and growth planning.

Performance consultant

Mrsool

Performance marketing for an on-demand delivery app.

Digital marketing manager

DailyMealz

Digital marketing for a food delivery brand.

Digital marketing consultant

NAS Trends, Qareeb, Brickzey, ROI Real Estate

Digital strategy and campaigns.

Founder

CountryStocks & Sales Max

A stock media marketplace for Egypt and MENA (Middle East and North Africa), and my growth consultancy.

Education

  • Bachelor's degree · Faculty of Computers & Information Science
  • Courses · Game development, project management, digital marketing, SEO, Big Data specialisation

Languages & recognition

  • Arabic · Native
  • English · Fluent
  • 3rd place, Most Innovative App · Startup MENA, 2014
  • Semifinals mentor · Technovation Challenge Global, UN Women & MIT, 2017/18