Mohamed Younis
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Case studies

Proof, not a résumé.

Programmes I led end to end, across FinTech, real estate, SaaS (Software as a Service), retail, events and my own ventures. Each one: the challenge, what we did, and what changed.

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01 · MNT-Halan · FinTech · Egypt, Pakistan, Turkey

From a ride-hailing app to Egypt's first unicorn

10M+

app downloads

Challenge

Build one growth engine for seven businesses (lending, BNPL (Buy Now, Pay Later), payments, wallet and e-commerce), each with its own audience, as part of the founding growth team.

Approach

Built the in-house team around the growth goals, adding each function when the strategy needed it. Ran acquisition, activation and retention across digital, ATL (Above-the-Line advertising), BTL (Below-the-Line marketing), events and partnerships, with dashboards for CAC (Customer Acquisition Cost), LTV (Customer Lifetime Value) and payback. Wrote the go-to-market plans for Pakistan and Turkey.

Result

Halan grew from a few hundred thousand users to millions and 10M+ downloads, and MNT-Halan became Egypt's first unicorn.

02 · Aqarmap · Real estate · Egypt & KSA

300% traffic growth for a real estate marketplace

300%

traffic growth

Challenge

Grow qualified traffic and lead volume for a real estate marketplace in two markets.

Approach

Led performance and digital growth strategy end to end, from channel mix to lead quality.

Result

Traffic up 300% to 3M+ monthly visitors, and hundreds of thousands of leads contributing to billions in real estate sales value.

03 · mazeed · FinTech SaaS · UAE & KSA

Rebrand and growth engine for a regional SaaS

40%

sales growth

Challenge

Make accounting software for SMEs (Small and Medium-sized Enterprises) a name they trust, in two markets with different rules and buyers.

Approach

Led the full rebrand and repositioning. Built full-funnel marketing across performance, automation, SEO (Search Engine Optimisation), email, content and lifecycle, with the KPIs (Key Performance Indicators) and reporting behind it.

Result

40% sales growth, with stronger brand perception and customer trust.

04 · Tramontina · Retail · Egypt

A global brand's campaign in Egypt

60%

annual sales increase

Challenge

Tramontina's knives were already popular in Egyptian kitchens, but most people didn't know them by name, and the brand itself wasn't marketing with its name.

Approach

Put the name next to the product everywhere: sponsored content featuring the knives, on-ground activations across Egypt's governorates, TV ads, a content series showing how each product is used, and food competitions and awards.

Result

A 60% annual sales increase in Egypt.

05 · Gamers' Lobby · Events · Egypt

One of Egypt's first big gaming events

3,000+

attendees

Challenge

Big events for gamers were rare in Egypt. We had to bring sponsors, publishers and partners on board, and convince gamers to come, compete, buy merchandise and try new games.

Approach

Organised the event at The GrEEK Campus in downtown Cairo, with competitions, sponsor and publisher partnerships, merchandise and hands-on trials of new games.

Result

3,000+ attendees and a strong success for one of the first events of its kind in Egypt.

06 · CountryStocks · Marketplace · Egypt & MENA

Building the AI creative platform for culturally accurate media

0 → 1

founded and built

Challenge

Generic stock and AI imagery get local culture wrong. CountryStocks is the AI creative platform for culturally accurate media, grounded in the world's most authentic, rights-cleared archive.

Approach

Creator acquisition, campaign strategy, marketplace structure, watermarking, and emotional Arabic messaging built on «بلدك».

Result

In build now. The concept itself is the result so far: AI creation grounded in real, rights-cleared local media.

07 · Almoukhlif Oud · E-commerce · KSA

Acting CMO (Chief Marketing Officer) for a Saudi e-commerce brand

Challenge

Drive marketing strategy and build the team for a Saudi oud e-commerce brand.

Approach

Acting CMO scope: strategy, hiring, performance marketing, SEO, content and social.

Result

Built the full marketing stack and set the brand up to expand and grow across the GCC (Gulf Cooperation Council).