Strategy & positioning
A clear direction, audience and position in the market.
Fractional CMO
A senior marketing leader, without the full-time hire.
I step in as your fractional CMO (Chief Marketing Officer). I own the marketing strategy and budget, lead your team, and report to you and your board, for a few days a week, for as long as you need it. I take on one or two companies at a time.
Is this for you?
- You've found product-market fit, but growth still depends on the founder.
- You're spending on ads without a clear plan or numbers you trust.
- You're entering Saudi Arabia, the UAE or Egypt and need someone who has done it.
- You need a marketing team and want the right first hires.
- You're raising and need marketing numbers investors believe.
What I own
Budget & channel mix
The budget, where it goes and how we judge the return.
Team & agencies
Hire, lead and manage your team and agency partners.
Growth engine
Funnel, tracking, CRM (Customer Relationship Management) and automation working together.
Brand & messaging
One clear voice, in English and Arabic.
Reporting
Weekly KPI (Key Performance Indicator) review, monthly board/investor update.
How it works
- 01
Weeks 1–2
Diagnose
Numbers, funnel, team, brand.
- 02
Weeks 3–4
Plan
Strategy, budget, KPIs, 90-day roadmap.
- 03
Months 2–3
Build & run
Launch, hire, optimise every week.
- 04
After
Hand over or continue
I help you hire and onboard a full-time lead, or we keep going.
1–2 days a week3 months minimumRemote, on-site when it helps
Why me
CMO at mazeed
FinTech SaaS, UAE & KSA
Group VP Marketing & Growth at MNT-Halan
Egypt's first fintech unicorn
Acting CMO for Almoukhlif Oud
KSA e-commerce
15+
years in growth, brand and performance marketing
50+
companies and brands supported
Questions, answered.
How is a fractional CMO different from a consultant?
A consultant advises. A fractional CMO owns the results: I sit in your leadership meetings, lead your team and answer for the numbers.
How much of your time do we get?
Usually 1–2 days a week, and I'm reachable for urgent decisions.
Can we start smaller?
Yes. A 2–4 week strategy sprint is often the first step.
Do you work in Arabic?
Yes, Arabic and English, for Egyptian and Gulf audiences.
What happens at the end?
I help you hire and onboard a full-time marketing lead, or we continue.
Let's see if it's a fit.
A 30-minute call. No pitch deck needed.