Mohamed Younis
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Services · How I can help

From strategy to execution, and the tech underneath.

I lead your marketing like part of your team: the plan, the people and the tools. When the work needs more hands, I bring in trusted specialists from my network, and we move in days, not months.

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One partner, the full stack

Think · Build · Run · Measure

  • Strategy & go-to-marketThink
  • Brand & contentBuild
  • Performance & growthRun
  • Websites, tech & automationBuild · Run
  • Events & activationsPlan · Run
  • Reporting & analysisMeasure
  • Team & leadershipLead
15+
years in growth, brand and performance marketing
7
markets and regions worked in
50+
companies and brands supported
10+
industries, from fintech to healthcare

Two ways to work

Think it through with me, or hand it over.

Think with me

Strategy, advice and leadership

For founders and teams who execute in-house and need senior direction: the plan, the priorities, the hires and a second brain for the big decisions.

Strategy sprints · Advisory · Fractional CMO · Training

Done for you

We build it and run it

For teams that need it done: campaigns, content, websites, tracking, integrations and events, delivered by me and specialists I trust, with one point of contact.

Campaigns · Content · Websites · Integrations · Events

Services

Everything your marketing needs, under one roof.

Start with one area or bring me in across all six. Every service works in Arabic and English.

Strategy & go-to-market

“We're spending, but we're not sure what's working.”

  • Marketing audit and growth strategy
  • Positioning, pricing and messaging
  • Market entry for Saudi Arabia and the Gulf
  • 90-day plans with clear KPIs (Key Performance Indicators)

You get: a plan your team can run, and the numbers to judge it.

Brand & content

“Our brand doesn't show who we've become.”

  • Brand identity and tone of voice
  • Content and social media in Arabic and English
  • Design for digital, print and ads
  • Photo and video production, including AI-generated content

You get: a brand people recognise, and content that keeps it alive.

Performance & growth

“Something works. We need more of it, faster.”

  • Paid ads on Meta, Google, TikTok, Snapchat and LinkedIn
  • SEO and visibility in AI answers
  • Conversion optimisation for sites and apps
  • Email, WhatsApp and push journeys

You get: a growth engine with a CAC (Customer Acquisition Cost) you can defend.

Websites, tech & automation

“Our tools don't talk, and leads get lost.”

  • Websites and landing pages, built and launched
  • Tracking: Tag Manager, GA4, pixels and app attribution
  • CRM (Customer Relationship Management) setup and integrations
  • Automations, AI workflows and live dashboards

You get: every lead tracked from first click to revenue.

Events & activations

“We're at the event. How do we stand out?”

  • Objectives, budget and KPIs set before anything is booked
  • Booth, stage and experience design
  • On-ground execution and live content
  • Lead capture, follow-up and a results report

You get: a presence people remember, and results you can count.

Team & leadership

“I need a marketing team I can rely on.”

  • Fractional or acting CMO (Chief Marketing Officer)
  • Hiring and the right team structure
  • Hands-on training for your team
  • One-to-one consulting and mentoring

You get: a team that knows what it owns and how it's measured.

Tech stack

The tools I set up, connect and run.

I pick the right tools for your stage, set them up properly and connect them, so data moves from the first ad click to the CRM and the dashboard without anyone copying spreadsheets.

Not sure what you need? You won't pay for software you won't use.

Ads

Google AdsMetaTikTokSnapchatLinkedInCriteo

Analytics & tracking

Google AnalyticsGoogle Tag ManagerAppsFlyerAdjustMixpanelFirebase

CRM & lifecycle

HubSpotBrazeCustomer.iorespond.io

Automation & data

ZapierMakeAirtableLookerPower BI

AI & build

ChatGPTClaudeGeminiPerplexityElevenLabsLovable

Me + my network

One lead. A network that moves fast.

You work with me directly. When the job needs more hands, I bring in specialists I've worked with for years, and we start in days, not weeks.

One accountable lead

I own the plan, the quality and the results.

Specialists on demand

The right people for each job, briefed by me.

No agency layers

You pay for the work, not the overhead.

DevelopersDesignersMedia buyersContent writers

One team

one plan, one point of contact

VideographersSEO specialistsEvent productionData & automation

Events & activations

Stand out at the event. Count the results after it.

  1. 01

    Objective

    What the event must deliver: leads, deals, brand, partners or hiring.

  2. 02

    Plan

    Audience, budget, partners, timeline and the KPIs we will judge it by.

  3. 03

    Design

    Booth, stage, content and an experience people walk over to.

  4. 04

    Execute

    On-ground team, live content and lead capture straight into the CRM.

  5. 05

    Follow up

    Every lead contacted within 48 hours, and a results report.

  • RiseUp
  • Seamless
  • Seamless
  • Africa Fintech Summit
  • Gamers' Lobby

Ways to work together

Pick the shape that fits.

Focused

Strategy sprint

A short engagement to answer one big question.

Ongoing

Advisory

Regular sessions while your team executes.

Embedded

Fractional CMO

I lead your marketing for a period, inside the team.

Explore fractional CMO

Done for you

Project delivery

A campaign, website, integration or event, delivered end to end.

Team

Workshops & training

Hands-on sessions in Arabic or English.

One-to-one

Mentoring & programs

Work on your real business and your next leadership step.

Explore mentoring & programs

How it starts

Four steps, no long proposals.

  1. 01

    Intro call

    30 minutes to understand where you are and what you're trying to move.

  2. 02

    Deep dive

    I look at your numbers, funnel, brand, tools and team.

  3. 03

    Plan together

    We agree what matters most and how we'll measure it.

  4. 04

    Build and run

    My network and I deliver alongside your team until it sticks.

Early-stage and tight on budget?

Reach out anyway. A good part of my career has gone into helping founders without a fee, and some of my favourite work started that way.

Tell me about your startup

Questions

Before you get in touch.

Yes. I plan and build websites and landing pages, set up tracking and CRM, and connect your tools so data flows from the first click to revenue.

Tell me what you're trying to move.

A 30-minute call is enough to know whether I can help, and how.

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