FinTech & SaaS Marketing

Lessons from building marketing for fintech and SaaS (Software as a Service) businesses. Explore trust, activation and sustainable growth for financial products and business software.

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  Tech IPOs in Egypt: From Fawry to MNT-Halan, and What Founders Can Learn

  Egypt's tech IPOs, from Fawry in 2019 to MNT-Halan in 2026: the key numbers, how each listing performed, and what founders should learn from them.

  7 min read

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  MNT-Halan IPO: The Key Facts, From Someone Who Helped Build It

  MNT-Halan listed 20% of its Egyptian business on EGX at EGP 24.50 a share. The key IPO facts, the risks, and lessons from four years inside the company.

  7 min read

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  B2B SaaS Marketing in the UAE and Saudi Arabia: What Works for SME Software

  B2B SaaS marketing in the UAE and Saudi Arabia: how SME owners decide, why regulation drives demand, and the full-funnel plan that works for SME software.

  7 min read

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  FinTech Marketing in MENA: Lessons From Scaling Halan to Millions of Users

  Fintech marketing runs on trust, not installs. Lessons from scaling Halan to millions of users: activation, credit quality, offline reach and cross-sell.

  7 min read

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  What changes when growth reaches unicorn scale

  Scaling growth marketing from startup to unicorn changes your products, channels, team and governance. What changes, what must not, and lessons from MNT-Halan.

  7 min read