Mohamed Younis
SEO & GEO Specialist
Search is changing. People still search on Google, but more of them now ask ChatGPT, Gemini or Perplexity, and Google answers many questions with AI Overviews before anyone clicks. We need someone who can win in both: classic SEO (Search Engine Optimization) and GEO (Generative Engine Optimization), which means being the source that AI tools quote and recommend.
You will work on my own ventures and on client projects in fintech, SaaS (Software as a Service), e-commerce and B2B (business to business), across English and Arabic sites. You will own the full loop: research, technical fixes, content optimisation, links and reporting.
Responsibilities
Own technical SEO: crawling, indexing, Core Web Vitals, structured data (schema), sitemaps, redirects and hreflang for English and Arabic pages.
Research keywords in English and Arabic for Egypt, Saudi Arabia and the UAE, and turn them into topic clusters mapped to pages.
Brief and optimise articles and landing pages: titles, meta descriptions, headings, internal links, FAQs and entities.
Improve visibility in AI answers (GEO): answer-first content, clear sources, consistent brand and author entities, llms.txt, and tracking brand mentions in ChatGPT, Gemini, Perplexity and AI Overviews.
Track performance in Google Search Console, GA4 (Google Analytics 4) and Bing Webmaster Tools; share weekly insights and a monthly report with clear next steps.
Earn quality backlinks and mentions through PR (public relations), partnerships and guest articles. No paid link schemes.
Run regular site audits and work with developers to fix issues fast.
Use AI tools to speed up research, briefs and audits, while keeping quality and accuracy high.
Requirements
3+ years of hands-on SEO with ranking and traffic results you can show.
Strong technical SEO: Search Console, GA4, Screaming Frog or a similar crawler, schema and Core Web Vitals.
SEO experience in both English and Arabic, and fluent in both languages.
Practical experience with AI search (AI Overviews, ChatGPT, Perplexity) and ideas on how to measure it.
Able to write clear content briefs and edit content for search.
Clear, honest reporting: what changed, why, and what to do next.
Nice to have
Ahrefs or Semrush.
SEO for JavaScript and React sites with server-side rendering.
Experience in fintech, SaaS or B2B.
Basic HTML and CSS.
Work on Saudi or UAE markets.