Mohamed Younis
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How I can help

I join your team. We move the numbers together.

Founders, CEOs and marketing leads bring me in when growth stalls, when it's time to scale, or before they enter a new market. I start with a conversation, not a package.

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Who I work with

Teams at every stage.

Early-stage startups

Finding the first channels that work and the story that sticks.

Scale-ups

Turning early traction into a repeatable growth engine.

Established companies

Entering new markets, refreshing the brand, or modernising the marketing stack.

Marketing teams

Training, structure and a second brain for the marketing lead.

Ways I can help

Start from where you are.

"We're spending, but we're not sure what's working."

Put the strategy in place

What we do together

  • Audit your numbers, channels and funnel
  • Define audience, positioning and message
  • Set the budget split and the KPIs (Key Performance Indicators) that matter
  • Turn it into a 90-day plan your team can run

You walk away with a clear plan and the numbers to judge it.

Talk strategy

"Something works. We need more of it, faster."

Scale the go-to-market

What we do together

  • Find the channels that can take more budget
  • Build the funnel from first click to revenue
  • Track CAC (Customer Acquisition Cost), LTV (Customer Lifetime Value) and payback properly
  • Plan the hires that growth will need

You walk away with a repeatable growth engine and a dashboard you trust.

Plan the scale-up

"We're opening in a new country next quarter."

Enter a new market

What we do together

  • Market and competitor research
  • Localised positioning and Arabic messaging
  • Channel and partnership plan
  • Launch plan with first-90-day targets

You walk away with a launch plan built on real launches in the Gulf, Pakistan and Turkey.

Plan the launch

"Our brand doesn't show who we've become."

Build or refresh your brand

What we do together

  • Positioning and brand story
  • Identity brief and tone of voice
  • Messaging in English and Arabic
  • A rollout that keeps the customers you already have

You walk away with a brand that matches the business, and a plan to launch it.

Talk brand

"Our tools don't talk, and leads get lost."

Automate and connect your stack

What we do together

  • Map your funnel and every tool in it
  • Fix tracking on site, app and ads
  • Connect CRM (Customer Relationship Management), automation and reporting
  • Build email, WhatsApp and push journeys

You walk away with every lead tracked from click to revenue, in one dashboard.

Automate your funnel

"I need a marketing team, and I don't know who to hire first."

Hire and build your team

What we do together

  • The right structure for your stage
  • Role descriptions and scorecards
  • Interview support for key hires
  • Onboarding and a weekly rhythm

You walk away with a team that knows what it owns and how it's measured.

Build the team

"My team is busy, but not growing."

Train your team

What we do together

  • Hands-on workshops in performance, growth, brand and AI tools
  • Working sessions on your real campaigns
  • Playbooks the team keeps using

You walk away with a sharper team and habits that stick.

Train my team

"I just need someone to think it through with."

One-to-one consultancy

What we do together

  • Regular sessions with the founder or marketing lead
  • Review plans, numbers and hires
  • On call for the big decisions

You walk away with a partner in your corner, not a report on your desk.

Book a session

Ways to work together

Pick the shape that fits.

Focused

Strategy sprint

A short, focused engagement to answer one big question.

Ongoing

Advisory

Regular sessions and support while your team executes.

Embedded

Fractional or acting CMO (Chief Marketing Officer)

I lead marketing for a period, like I did for an e-commerce brand in Saudi Arabia.

Explore fractional CMO

Team

Workshops & training

Hands-on sessions for your marketing team, in English or Arabic.

One-to-one

Mentoring & programs

Work on your real business, your numbers and your next leadership decision.

Explore mentoring & programs

How it starts

Four steps, no long proposals.

  1. 01

    Intro call

    30 minutes to understand where you are and what you're trying to move.

  2. 02

    Deep dive

    I look at your numbers, funnel, brand and team.

  3. 03

    Plan together

    We agree what matters most and how we'll measure it.

  4. 04

    Build and run

    I work alongside your team until it sticks.

Early-stage and tight on budget?

Reach out anyway. A good part of my career has gone into helping founders without a fee, and some of my favourite work started that way.

Tell me about your startup

Questions

Before you get in touch.

Yes. I've worked with teams in Egypt, Saudi Arabia and the UAE, and built go-to-market plans for Pakistan and Turkey. I work remotely across the region, with on-site time when it helps.