Growth & Performance Marketing

Practical growth strategies for startups and scale-ups, from acquisition to retention. Explore performance marketing, measurement and repeatable growth engines.

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  CAC, LTV and Payback: The 3 Numbers Every Startup Founder Should Track

  CAC and LTV tell you if growth makes money; payback tells you if you'll have cash left. Simple formulas, a worked example and the mistakes founders make.

  7 min read

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  Performance Marketing in Saudi Arabia and the UAE: How to Build Campaigns That Pay Back

  How to run performance marketing in Saudi Arabia and the UAE that pays back: payback targets, tracking, channel roles, Arabic creative and when to scale.

  8 min read

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  CAC is a symptom, not a strategy

  Want to reduce customer acquisition cost? Fix activation and retention first. How to diagnose a rising CAC, the order to fix it and what to tell your board.

  7 min read