AI & Marketing Automation

Hands-on ways to use AI and automation in everyday marketing. Explore connected tools, better workflows and practical experiments that save teams time.

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  Your Marketing Tools Don't Talk to Each Other. Here's How to Fix It.

  Marketing automation fixes lost leads and dashboards nobody trusts. A step-by-step plan to connect your CRM, ads, WhatsApp and reporting from click to revenue.

  7 min read

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  The AI stack I actually use as a CMO

  The AI tools for marketing I use as a CMO, organised by job: ChatGPT, Claude, Lovable, Zapier, Make, Airtable and Notion, plus the guardrails that keep them safe.

  7 min read

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  What actually changed when my team built with AI daily

  The real shift from AI in marketing teams was not copywriting. It was internal tooling: dashboards, briefs and workflows we used to wait weeks for.

  6 min read